Corporate Design Strategy
Branding and brand building
We accompany brands in the process of brainstorming, analysis and positioning in order to understand goals, challenges and budgets and to develop a road map for the route to success.
A comprehensive brand strategy serves not only as a guideline for the brand and future communication, but also as an objective measure for evaluating the work and helping in decision-making.
The New Aero wheels for Tesla are developed by a small international team, including our good friend and photographer Uli Heckmann.
Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design.
For the launch of Brose's new, high-performance e-bike motor, we developed a cross-media design concept for trade fair booth, Wordpress website and presentations.
Naming, branding (logo and corporate Design development) for bicycle parts manufacturer and distributor.
Naming and Brand Design for Circles & Sun, a travel accessory maker based in Berlin.
For digital design house Meyer, Miller, Smith who is hands on, hard at work building websites and applications, we’ve created an equally “hands on” brand identity, versatile and unique, but also modest and genuine.
Welcome to our new sanctuary, the former ballroom of Berlin's Sophienkirche, which we transformed from an empty dance floor into a coworking heaven for creative souls and tech evangelists.
Brand- and event communication design for german science conference hosted in Berlin on the day the wall came.
Coming soon: Pure Salmon aims to revolutionise the seafood industry by setting new environmental, quality and health standards in salmon production worldwide – ensuring consumers everywhere can enjoy pure, sustainable, ocean-friendly fish.
Small refresh of the brand, away from a focus on single use cases such as “city” or “cargo”, towards a more general, all encompassing visual identity.
Logo development and subsequent re-branding of TTI Investment to TTI Group. Based on the existing logo, a faux 3-dimensional rendering of the letters TTI, we created a highly stylised, minimal logo with a rigorous grid system.
Within our 2 day budget we quickly focused on turning the already existing name "sun republic" into the actual message, creating ,more powerful and emotional designs, calling out a republic.