The New Aero
The New Aero Brand
The New Aero wheels are developed by a small international team, including our good friend and photographer Uli Heckmann.
Less Rain joined forces and created logo and identity.The logo has been developed out of a circle, so that it can be placed onto the center hub caps of the wheels.
The Logo consists of the overlaying letters t, n and a. Alternatively, the letters can also be drawn apart, creating a legible logo type.
Additionally, the underlying grid is used in an exploded view, creating patterns and a sense of dynamic movement. Together, the three elements, logo type and the exploded grid – create a versatile construction kit for creating branded materials.
The stationary uses photography of Uli and some of his colleagues. Overlaid, the same image is used again, mirrored inside a TNA logo and with contrasting colours.
On the back, the neon yellow Pantone 810 produces a strong contrast, underlining the contradictory nature of the wheels and the balance between performance and aesthetics.
The New Aero Website
Responsive WordPress-based website for The New Aero, high-performance wheels for Tesla cars. The site has an integrated online shop using WooCommerce, which has been tailored to our clients’s specific needs.
For search engine optimisation we’ve integrated the Yoast SEO plug-in, which allows the client to optimise each page separately, including how it is shared in social media with specific images and text excerpts. As a result the site quickly appeared in Google’s top 10 results for the relevant search terms.
The New Aero Packaging
As part of the branding for the New Aero wheels for Tesla’s Model S and X, we’ve created a simple, sturdy, heavy duty packaging, that can deal with rough handling during transit.
Inside, customers will not only find the beautiful rim, but also a small, very high quality leaflet holding the tools necessary for mounting the new wheels.
Our brand identity for The New Aero has been selected "Winner" at the German Automotive Brand Contest 2019.
As part of the introduction of the all new Mercedes Benz B-Class we’ve been involved in the concept and art direction for a 4:30 min movie by Good Films about the new eight-speed dual clutch transmission 8G-DCT.
Small refresh of the brand, away from a focus on single use cases such as “city” or “cargo”, towards a more general, all encompassing visual identity.
Less Rain and The New Aero are winners at this year’s Red Dot product design awards, one of the world’s most renowned design competitions.
Celebrating our win at the Automotive Brand Contest 2019 with The New Aero in both Corporate Identity and Parts & Accessories, we've put together a brochure with some of our best projects from the wider field of mobility
Concept and design of the key visual for Schaeffler’s 2019 CES appearance in Las Vegas.
SieMatic brand re-fresh. Less Rain created a new tone of voice, a new visual style, and a new definition of a luxury kitchen.
More Showcases
Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design.