The New Aero

the new aero case study
tna awards

The New Aero Brand

The New Aero wheels are developed by a small international team, including our good friend and photographer Uli Heckmann.

Less Rain joined forces and created logo and identity.The logo has been developed out of a circle, so that it can be placed onto the center hub caps of the wheels.

The Logo consists of the overlaying letters t, n and a. Alternatively, the letters can also be drawn apart, creating a legible logo type.

Additionally, the underlying grid is used in an exploded view, creating patterns and a sense of dynamic movement. Together, the three elements, logo type and the exploded grid – create a versatile construction kit for creating branded materials.

tna logo 01
The New Aero image brochure

The New Aero image brochure

The New Aero iF DESIGN AWARD 2020
the new aero stationary


the new aero cards


The stationary uses photography of Uli and some of his colleagues. Overlaid, the same image is used again, mirrored inside a TNA logo and with contrasting colours.

On the back, the neon yellow Pantone 810 produces a strong contrast, underlining the contradictory nature of the wheels and the balance between performance and aesthetics.

the new aero stationary

The New Aero Website

Responsive WordPress-based website for The New Aero, high-performance wheels for Tesla cars. The site has an integrated online shop using WooCommerce, which has been tailored to our clients’s specific needs.


For search engine optimisation we’ve integrated the Yoast SEO plug-in, which allows the client to optimise each page separately, including how it is shared in social media with specific images and text excerpts. As a result the site quickly appeared in Google’s top 10 results for the relevant search terms.

the new aero main mockup
the new aero responsive design

the new aero responsive design

The New Aero Packaging

As part of the branding for the New Aero wheels for Tesla’s Model S and X, we’ve created a simple, sturdy, heavy duty packaging, that can deal with rough handling during transit.

Inside, customers will not only find the beautiful rim, but also a small, very high quality leaflet holding the tools necessary for mounting the new wheels.

the new aero packaging
packing1 effected
packing ii effected
the new aero packaging
The New Aero - Forged Performance Aero Wheels for Tesla

More Showcases

Rebranding GAMOMAT

Brand / Design

Rebranding of iGaming developer GAMOMAT


Cargo Bike Branding and Product Design

Product design and brand creation

Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design.