Brose e-bike - Introducing a new e-bike motor
Brose e-bike branding
For the launch of Brose’s new, high-performance e-bike motor, we developed a B2B cross-media brand concept including visual language, photo style, copy writing tonality, product presentations and animations, a fair booth and WordPress website. All this for a tiny budget and in very little time.
Inspired by the Brose CI yet distinctively different, the fresher, more modern design creates a bridge between the precision of Brose’s B2B products and the outdoor lifestyle of Consumers which are using their product.
Naming and branding for the Heavy Duty Cargo Bike -where we also got heavily involved in its product design.
For NuVinci Cycling we are producing the company communication including B2C sales materials for the point of sale, such as brochures, banners, stickers, as well as B2B communication with technical manuals, price lists and newsletters.
Image movie for Brose, one of the biggest automotive parts suppliers worldwide.
Small refresh of the brand, away from a focus on single use cases such as “city” or “cargo”, towards a more general, all encompassing visual identity.
Visual identity of ever changing patterns and mosaics made from photo equipment items in the clients stock.