Logo design and Visual Identity - Less Rain
Logo design and Logo redesign
The first impression counts. That is why it is important that all visual aspects of a brand leave a lasting impression. Together with our clients we formulate the visual identity, with logo design, typography, imagery and iconography.
Every development of a visual identity begins with the observation and analysis of the end consumer, the competition and the customer himself. From this we develop the abstract qualities of the brand – personality, story, and tonality – and translate these into concrete applications, starting with the logo.