Meyer, Miller, Smith.
Craft Beer Making
We created and brewed 3 small batches of very different beers to the tastes of our 3 characters Meyer,Miller, Smith.
MEYER: From Japan with love: Meyer’s take on the Belgian witbier style. Shiso infused Wheat Ale with a lemony twist. (4.2%)
MILLER: Pure Miller distilled into a powerful IPA. Dry-hopped bitterness hiding behind a sensual explosion of mango, peach and passionfruit. (7.5%)
SMITH: Smith’s very own Imperial Stout boasts a lustrous aroma of spicy mocha and velvety dark chocolate. Please enjoy responsibly. (12.5%)
And as always, we couldn´t be stopped after making the beer and also designed our own custom beer mugs, coasters, barrels and drink vouchers.
We got into craft beer label design by just brewing our own craft beer for a company event in 2016.
Rejected proposals, lost pitches, unwanted alternatives, unfinished personal projects.
With our “Nachtschicht” App, visitors could scan QR codes of the exhibits to see additional screenshots, videos and project descriptions.
For digital design house Meyer, Miller, Smith who is hands on, hard at work building websites and applications, we’ve created an equally “hands on” brand identity, versatile and unique, but also modest and genuine.