NION Berlin Brand Creation
Having run a design studio in Tokyo for several years, and with both experience and a keen interest in Japanese design and culture, less rain supports “Japan Town Berlin” with a new naming, branding and design.
“Nion” is a proposal to develop an urban area in Berlin into a German Japanese hotspot of contemporary creativity and traditional culture, an innovative technology hub and a striving “local meets international” community.
Initiated by Ryotaro Bordini Chikushi and Andreas Krueger, Andreas Foidl from Belius, the project was publicly unveiled at the Asian-Pacific Weeks Berlin, 2016. less rain developed a bold and vibrant identity for the project, fusing traditional Japanese imagery with contemporary design.
The main colour, Pantone 805, is a bright neon red, obviously referencing both the Japanese and the Berlin flag. It also led us to naming the project NION, a play on both the colour and the word “NIHON” (“Japan”).http://www.nion.berlin/
Design Concept and interior design for architectural showroom for Nion. A multi functional space which can host exhibitions, community gatherings and team meetings.
Interior Design for a Pop Up Showroom representing Japanese denim brands in Europe / Germany / Berlin
NION is a proposal to develop an urban area in Berlin into a German Japanese hotspot of contemporary creativity and traditional culture, an innovative technology hub and a striving “local meets international” community.
Interior design and communication material for a pop up store selling Japanese products at Moritzplatz in Berlin.
Design of a 60 pages book in Japanese and English for potential investors, showcasing the planned development of a Japanese inspired city quarter in Berlin.There is a Japanese expression that fascinates Germans: shin-rin-yoku. We translate it to something like „bathing in forest air“.
Redesign of the MION Brand (Japanese record store in Berlin), one of germany's top 5 online record retailers.
Visual identity for greenbox, a Berlin based think tank that brings together major local infrastructure providers to develop innovative smart city solutions. Logo and grid system visualise not only name and product of the company – the "green box" – but also the idea of a network structure behind it.
More Showcases
For digital design house Meyer, Miller, Smith who is hands on, hard at work building websites and applications, we’ve created an equally “hands on” brand identity, versatile and unique, but also modest and genuine.
SieMatic brand re-fresh. Less Rain created a new tone of voice, a new visual style, and a new definition of a luxury kitchen.