The New Aero and Less Rain win at the iF Awards 2020

The New Aero Razor Model X

The New Aero and Less Rain win at the iF Awards 2020

Carsten SchneiderFebruary 5, 2020

The New Aero Razor wheel has just been selected a winner at the iF Design Award 2020! The Razor is a directional performance wheel, milled out of single block of aerospace-grade aluminium, available for Tesla’s Model S and Model X. With the bespoke left and right wheels, it increases performance, range and comfort.

Less Rain developed the corporate identity and worked on the wheel’s center cap design and logo integration, as well as creating the website, an online shop, stationary and collateral, which already won us an Automotive Brand Contest Award in 2019.

The iF Award is organised by the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH.

A 78 member strong jury of international experts selected the Razor out of over 7.000 entries from 56 countries. For 67 years, the iF Design Award has been recognised as an arbiter of quality for exceptional design.

The iF label is renowned worldwide for outstanding design services, and the iF Design Award is one of the most important design prizes in the world.

The New Aero CI in our portfolio
The New Aero ‘Razor’ in our portfolio

The New Aero Razor at the iF World Design Guide

A new, pressure cast version for the Model 3 is currently available for pre-order, at a 20% discount over the retail price. Hit the TNA website for details.

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Less Rain and The New Aero are winners at this year’s Red Dot product design awards, one of the world’s most renowned design competitions.


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